TRI NGUYEN

Game Design

New · 2026 · AI-Native

AI-Built Gamification

I don't just design the loop — I build the entire product with AI agents. Player apps, staff & admin tools, back end, database, deployment and live ops — shipped by one designer for 1,200+ real players.

Game design

Spec & UX

Front end

Back end

Database

Deploy

Live ops

100% AI-built

10Apps · 2 live events

1,200+Real players

1,370+Commits with AI

12 daysDesign → show night

Plus the tools to run it live

Staff app

Scan rotating player QR codes, award mission points, redeem gifts and spins at the counter — 221 staff accounts at Conviction.

Admin console

Live dashboard, missions, gift stock, players and e-lottery. Prize weights and quotas edited live during the show — no deploy.

Venue screens

Booth LED controller, 16:9 prize-wheel kiosk, projector leaderboard and an offline stage-draw tool.

Crypto conference · Aug 2026

Conviction Explorer

A two-day crypto conference turned into a mission-and-reward game inside the FANOS app.

1,201 players
15,922 missions
135 min avg dwell

View case Try demo

Concert · Sep 2026

Xoay Tròn × FANOS

Hoàng Dũng's 10,000-guest concert with XP from tickets and merch unlocking a weighted prize wheel.

10k guests
3,578 prizes
12-day build

View case Try demo

Built with Claude CodeReact 19TypeScriptFastify PostgreSQLDrizzle ORMSupabaseRailwayVercel

10+ Years Experience

5+ Top Studios

4+ Key Genres

$1M+ Web3 Cash Flow

AI End-to-End Builder

MY NAME IS TRÍ NGUYỄN,
GAME DESIGNER.

As a Game Design expert with over 10 years of hands-on experience, I have established my proven track record at industry-leading corporations such as Gameloft, DeNA (Japan), and NHN (Korea).

With a Product Owner mindset, I possess extensive expertise across a diverse range of genres—from Casual, Gacha, and Action RPG to complex GameFi models. I have directly spearheaded strategic collaborations, taking full responsibility for materializing product visions and meeting the rigorous standards of prestigious partners like Bandai Namco and Heineken.

Currently, as a Lead Game Designer, I focus on architecting large-scale Web3 Game Ecosystems with operational cash flows exceeding $1,000,000. By pioneering the integration of AI Automation, I comprehensively optimize production workflows through a data-driven approach, ensuring a perfect synergy between player experience and revenue growth objectives.

In 2026 I went one step further: working with AI coding agents, I designed and built complete gamification products end to end — front end, back end, database, deployment and live operations — and ran them at two live events for 1,200+ real players.

MY Backstory

AI-Built · End to End Jul 2026 – Present

AI GAMIFICATION BUILDER

FANOS · Coin98 Ecosystem

• End to End with AI: Designed and built 10 apps with AI agents — player, staff, admin, venue screens — front end, back end, database and deploy.
• Conviction 2026: Mission → points → reward loop for a two-day crypto conference: 1,201 players, 15,922 missions.
• Xoay Tròn × FANOS: XP-gated prize wheel for Hoàng Dũng's 10k-guest concert, 3,578 prizes, built in 12 days.
• Live Ops Tooling: Staff scanner, admin console and venue screens; ran both event nights.

Jan 2024 – Present (2 years 2 months)

LEAD GAME DESIGNER

Ninety Eight

• Department Leadership: Managed Game Design dept. & $1M+ in-game cash flow.
• Tokenomics Design: Architected inflation/deflation, staking & liquidity.
• AI Integration: Implemented AI tools to automate pipelines & boost efficiency.
• Cross-functional: Led cross-chain feature deployment & User Acquisition events.

Jan 2022 – Dec 2023 (2 years)

GAME DESIGNER

PERSONAL PROJECT (4X SLG)

• Data-Driven Iteration: Analyzed behavior funnels and game economy metrics to execute weekly feature refinements and balancing.
• Retention & Live-ops: Coordinated real-time data-driven event cycles to improve retention rates and user lifecycle value.
• Behavioral Strategy: Translated player spending and engagement patterns into strategic content roadmaps and revenue goals.

Sep 2019 – Mar 2023 (3 years 7 months)

GAME DESIGNER

PUNCH ENTERTAINMENT (DeNA)

• Strategic Partnership: Strategic Event Owner for Bandai Namco Singapore.
• Design Approval: Authorized GDDs & coordinated Live-ops execution with dev teams.

Nov 2017 – Aug 2019 (1 year 10 months)

GAME DESIGNER / PM

NHN ENTERTAINMENT VIETNAM

• Feature Ops: Managed Card Games portfolio (Poker, Blackjack, etc.).
• Retention: Analyzed user behavior to improve Retention Rates.

Mar 2016 – Oct 2017 (1 year 8 months)

LEAD GAME DESIGNER / PM

IPI TECHNOLOGY SOLUTIONS

• Core Architecture: Owned Balancing & Economy for an ARPG project.
• Coordination: Aligned Art/Dev/QA to maintain AAA mobile quality standards.

Nov 2011 – Jan 2016 (4 years 3 months)

GAME DESIGNER / PM

GLOOPS VIETNAM

• Live-Ops: Drove revenue strategies for major titles (Legend Cards, Warriors of Odin).
• Gacha Balancing: Optimized economies to maximize ARPPU & long-term balance.
• Lifecycle: Managed full product lifecycle from design to live ops.
• Bridge: Acted as communication bridge with Japanese HQ.

May 2009 – Oct 2011 (2 years 6 months)

QA / GAME DESIGNER

GAMELOFT VIETNAM

• Porting & Logic: Executed game porting & resolved logic flaws across devices.

My Experience

View Full Portfolio

CORE SKILLS

(AI-POWERED)

1. AI-Native Product Building (End to End)

Full-Stack with AI Agents: Ship complete products with Claude Code — React + TypeScript front end, Fastify API, PostgreSQL database & migrations, SSO, automated tests and cloud deploy (Vercel, Railway, Supabase). 1,370+ commits, 2 live events, 1,200+ players.
AI-Assisted Design: Leveraging Gemini, and Google Antigravity for rapid brainstorming, GDD drafting, and high-speed prototyping.
Workflow Automation: Expert in Google Apps Script to automate data management pipelines, integrate APIs, and maximize operational efficiency within Google Sheets.
Prompt Engineering: Advanced skills in crafting precise instructions to drive AI in generating technical specifications, game logic, and development assets.

2. Game Design & Economy

System & Systemic Design: Architecting comprehensive GDDs, complex system logic, and UI/UX mockups using Figma, Miro, and AI-driven visualization tools.
Data & Economy Mastery: Building robust mathematical models via Excel/SQL and developing custom control tools through Google Apps Script.
Game Balancing: Optimizing game balance by synthesizing logical intuition with simulation tools powered by Antigravity and Google Apps Script.

3. Management & Leadership

Product Strategy: Defining Product Roadmaps, managing high-level stakeholders, and leading cross-functional teams under Agile/Scrum methodologies via Jira, and Notion.